Uses and gratifications theory

Today we learned about the Uses and gratifications theory. What is the Uses and gratifications theory?. The Uses and Gratifications Theory is a popular approach to understanding mass communication.  In this lesson we had to answer 5 questions. To help me answer them i used wikipedia as it is a very useful free encyclopedia. (http://en.wikipedia.org/wiki/Uses_and_gratifications_theory). The questions we had to answer are;

• What information is provided about the music artist/band itself?

The information provided about the music/band will be events, upcoming tours, new albums, life stories about the band members, etc.

• What sense of personal identity has the reader with the magazine and music forms that it promotes?

The personal identity my magazine will promote with the reader will create a sense of self belonging to there preferred genre of music.