Tuesday 9 November 2010

Uses and gratifications theory

Today we learned about the Uses and gratifications theory. What is the Uses and gratifications theory?. The Uses and Gratifications Theory is a popular approach to understanding mass communication.  In this lesson we had to answer 5 questions. To help me answer them i used wikipedia as it is a very useful free encyclopedia. (http://en.wikipedia.org/wiki/Uses_and_gratifications_theory). The questions we had to answer are;

1)What information is provided about the school/college?
2)What sense of personal identity has the reader with the magazine and sort of school it provides?
3)How does your school magazine promote a sense of belonging as part of a community of readers?
5)What form of entertainment does the magazine provide for the reader?
6)What from does entertainment take and how does it create from the reader?

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